Identipet Privacy Policy

February 2025 – Version 3.0

1. Introduction

• At Identipet, we are committed to protecting your privacy and ensuring the security of your personal information.
• This Privacy Policy outlines how we collect, use, and safeguard your data in accordance with the Protection of Personal Information Act (POPIA).

2. Information We Collect

• Personal Information: We collect owner details such as name, email, phone number, and address to facilitate pet identification services.
• Pet Information: We store pet details including name, breed, microchip number, and medical history where applicable.
• Website Usage Data: We collect analytics data, such as IP addresses, browser types, and device information, to improve our services.

3. How We Use Your Information

• To provide pet identification and microchip registration services.
• To facilitate pet recovery through our Pet Rescue Network.
• To improve customer experience and enhance website functionality.
• For communication, including service updates and notifications.
• For marketing purposes, where users have opted in.

4. Data Retention & Security

• Retention Policy: Personal data is stored indefinitely unless a user requests deletion.
• Security Measures: We employ encryption, secure servers, and access controls to protect your information.
• Data Breach Notification: In case of a data breach, affected users will be notified as per POPIA requirements.

5. Sharing Your Information

• Third-Party Access: We do not sell or share your personal data with third parties except for service-related purposes.
• Affiliated Services: Identipet and its associated companies may use data to enhance user experience.
• Legal Compliance: We may disclose information if required by law or to protect against fraud.

6. User Rights & Data Management

• Access & Correction: Users can request access to or correction of their personal information.
• Data Deletion: Users can request permanent deletion of their data.
• Marketing Opt-Out: Users may opt out of marketing emails via account settings or unsubscribe links.

7. Cookies & Tracking

• Types of Cookies:
• Essential Cookies: Necessary for website functionality and security.
• Analytics Cookies: Used for performance monitoring and service improvement.
• Marketing Cookies: Used for advertising; users can opt out.
• Third-Party Tracking: We use Google Analytics and Facebook Pixel for analytics and user experience enhancements.
• User Cookie Preferences: Users can manage cookie settings through our website.

8. Contact & Enforcement

• Privacy Concerns: For privacy-related inquiries, users can contact us at privacy@identipet.com.
• Policy Updates: Identipet reserves the right to update this Privacy Policy. Users will be notified of significant changes.

By using Identipet’s services, you agree to this Privacy Policy. Continued use after updates constitutes acceptance of the revised terms.

© 2025 Identipet. All Rights Reserved.